Va Ts direct mail

Anvil Neon T Shirt Promotion for Virginia Ts


Challenge: Design a promotional campaign to sell Anvil ChromoZone's new line of bright, neon colored T shirts to prospective vendors.

Results: Designed a teaser postcard to make your own sunglasses that was followed in the mail by a stark white direct mail box with a hot orange warning label to suggest using the sunglasses when opening the box. Sales were up by 20% and the entire line of neon shirts was almost sold out 30 days after the promotion.